Read An Article: Microsoft bids to take over Yahoo |
by Matt Ireland
Having spent the last ten years or so trying (and failing) to build a successful online business, Microsoft makes a serious step along the road by bidding $44.6 million dollars for the business.
If they successfully take over the business, they will be able to compete with google, probably one of the greater online businesses of the current day with its search engine, maps and AdWords just for starters. Whilst many already use MSN search and Hotmail, many more, including myself use Gmail and google search.
Clicking onto the Yahoo website one can clearly see the email access link, presumably Microsoft would combine yahoo mail and hotmail. One can also see the maps, another area in which google could be rivalled and games, which have many players in a variety of different online games. I admit to using Microsoft Messenger but not yet Yahoo Messneger so these two could be combined to form a large instant messenger network, of which google has none to my knowledge. There is also the shopping which approaches the market in much the same way as froogle, containing a database of different sellers and products, giving one a chance to compare prices and then be redirected the the seller. Both yahoo and Microsoft have both, however, been much less successful in trying to rival google's AdWords program to this date, despite the large lumps of cash that they have pumped into similar programmes.
At the moment it is purely speculation whether the deal will go ahead or not and it cannot be predicted whether it can take place or not at the moment. Google dominates the market at the moment with both volume and dare I say it service. I personally find the google search environment much more pleasurable to use than either that of Microsoft and Yahoo and did not consider either of the latter when choosing an advertisement programme for my website. This deal may or may not go ahead and if it does, it is still unlikely that the combined business will dominate the online market in any of the areas examined above.
Having spent the last ten years or so trying (and failing) to build a successful online business, Microsoft makes a serious step along the road by bidding $44.6 million dollars for the business.
If they successfully take over the business, they will be able to compete with google, probably one of the greater online businesses of the current day with its search engine, maps and AdWords just for starters. Whilst many already use MSN search and Hotmail, many more, including myself use Gmail and google search.
Clicking onto the Yahoo website one can clearly see the email access link, presumably Microsoft would combine yahoo mail and hotmail. One can also see the maps, another area in which google could be rivalled and games, which have many players in a variety of different online games. I admit to using Microsoft Messenger but not yet Yahoo Messneger so these two could be combined to form a large instant messenger network, of which google has none to my knowledge. There is also the shopping which approaches the market in much the same way as froogle, containing a database of different sellers and products, giving one a chance to compare prices and then be redirected the the seller. Both yahoo and Microsoft have both, however, been much less successful in trying to rival google's AdWords program to this date, despite the large lumps of cash that they have pumped into similar programmes.
At the moment it is purely speculation whether the deal will go ahead or not and it cannot be predicted whether it can take place or not at the moment. Google dominates the market at the moment with both volume and dare I say it service. I personally find the google search environment much more pleasurable to use than either that of Microsoft and Yahoo and did not consider either of the latter when choosing an advertisement programme for my website. This deal may or may not go ahead and if it does, it is still unlikely that the combined business will dominate the online market in any of the areas examined above.